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Renewed, Refreshed, Reinvigorated - The New REGUPOL

Through decades of dedicated research and product development we have created high-quality products, and have become a leader of numerous industries worldwide. REGUPOL's path to success has always been rooted in product innovation and great service, with on eye on the future. 
Choose from the events below and journey along the path to our success. 


Timeline

Click on the year to see the relevant months

Our Rebranding

For us, quite simply, it was time to take our global identity to the next level and allow our company to shine in all its new splendour. We call our current rebranding process the “Road to REGUPOL".

The new company name

Effective August 01, 2019 our German enterprise will be renamed from BSW Berleburger Schaumstoffwerk GmbH to REGUPOL BSW GmbH. We deem this move necessary to further internationalize our group of companies.

THE NEW SLOGAN "WE'VE GOT IT COVERED"

Our brand essence works on a number of levels. It influences the attitude in which we go about our work – it describes the added value our customers receive from us, our products, and our services.

REGUPOL BRAND DAY

On our brand day, we revealed the re-developed Global identity including our new logo and corporate design standards.

THE NEW IDENTITY

Our new corporate design is the new brand design. REGUPOL stands for our company and our products. Here you can see the results.

WE ARE A LEADER

As a quality product and service leader we have a responsibility to our partners to continue to pioneer and lead the way toward sustainable solutions for their needs.

POTENTIAL OF REGUPOL

The REGUPOL brand has been developing for more than 65 years. Even as a mature company, we have a wealth of untapped potential.

BRAND VALUES

The perception of what REGUPOL stands for — A strong brand stands out by implementing its values, by bringing itself to life.

WHAT WE PROMISE

The essence of a brand is the promise it makes. That’s why a good brand essence is more than just a slogan. Above all, it’s a direction which we as a manufacturer and supplier constantly want to live up to.