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THE NEW CORPORATE DESIGN

Our new corporate design is the new brand design. REGUPOL stands for our company and our products. Here you can see the results.

 

OUR NEW LOGO — WHAT DOES THAT EXPRESS?

The typeface symbolizes technical accomplishment, endurance and reliability. The upper-case letters generate a signal effect and ensure clear legibility. Their rounded edges appear friendly and convey openness and the willingness to engage in dialogue.

 

THE STRIPES

The three stripes stand for enduring, calm dynamism. Their horizontal placement and superimposition symbolize the different layers that make up many of our products and the layers into which they are often incorporated as component parts of floor structures. The breaks in the lines and their offset horizontal positioning stand for flowing movement and continuous development.

 

THE COLORS

Dark green, bright green and yellow have been our corporate colors for decades... we preserved this key element of our brand recognition.These three colors have been part of our foundation – based on calmness and reliability visually connected by the bright green to create a dynamic vitality. This also symbolizes sustainability, which has always been part of REGUPOL’s identity.